Send Out Cards Introduction
Send Out Cards is a greeting card company with a twist: it is an exclusively online card and gift service that’s driven by the sales of more than 60,000 independent distributors. Through its Web service, the company sends out both physical greeting cards and gifts. Since it began in 2004, Send Out Cards has sent over 50 million cards and today single-handedly accounts for most of the first-class mail circulating in the United States Postal Service. Combining a mission of service to customers looking to easily personalize online gift giving along with a vision of financial independence for its distributors, the company sees itself as “networking marketing at its very best”.
Send Out Cards Product
The company offers a proprietary online greeting card and gift giving service that a subscriber can access to send out cards and gifts. The tool is designed to be both intuitive and quick, placing the focus on the message or the gift rather than the technology. Customers can choose a customized card, write their message, add a photo, and even choose gifts. Send Out Cards then creates the physical card, puts it in a physical, stamped and addressed envelope, and sends gifts and cards as if sent directly from the customer. Customers using the greeting card service, for example, create, purchase, and mail personalized cards all from the comfort of their home and for less than the price of a store-bought card.
Send Out Cards Compensation Plan
Distributors make money every time a subscriber sends gifts or cards using the system and earn commissions from the customers of every other distributor that they have recruited. Each distributor must also be a customer of the service. Though you can make money with individual commissions from one-on-one sales to customers, the bulk of the money here comes from a growing team of distributors that you recruit underneath you. As their customers in turn use the service, commissions accrue back to you. Send Out Cards’ default mode of payment is a weekly physical check, though distributors can opt for direct deposit.
Send Out Cards Summary
“Changing Lives…One Card at a Time” is the Send Out Cards motto, and in many ways the company strives to have the warm-fuzzy feeling with its distributors that comes naturally with the personal nature of the services that they’re selling. Customers aren’t so much “sold” as they’re “sponsored”. In the end, customers are paying for personalized, physical products that become physical mail, and in some ways this makes itself felt in the company culture: the mailing of physical checks to compensate distributors, for example, along with the company’s regular recruiting events and annual convention.
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